The objective of social networks is much more than just launching content, it is really understanding the
strategy behind it through the different channels we deliberately choose, taking into account their particularities,
audiences and community objectives.
An added value is to adjust the frequency, tone, type of content to show, define the right use of images
and videos and a suggested launch content calendar, all aligned with the visual identity of the project.
As the consortium members do not have the necessary experience to perform this task, it will be outsourced
to a communication agency and will be complemented with training activities.